Play-ability

I saw this DVD player last night at a shop - it boasts to be DVD, DVD-R, DVD-RW, CD, VCD, MP3 etc. compatible. Very impressive. Then, I saw the advertisement sign for the player on top of it: the slogan went something like "What you have, we can play" and in bold caps "KING OF PLAYABILITY". I laughed out loud reading that (and people who saw me must had thought I was crazy). Well, there is nothing wrong with the word "playability" - it just strikes me as a really funny way of describing a DVD player :P